Word: epcot
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...Disney World in Lake Buena Vista, Fla., visitors sit in round theaters and are treated to postcard-panorama film tours of China and France through the technocraft of Circle-Vision 360. The 100 small panels that make up the huge screen in the Energy Pavilion at Disney World's Epcot Center rotate in sync, creating gorgeous sculptured images. Filmed characters interact with spooky holograms and jolly robots. Thus it is with justifiable bluster that Frank Wells, the dapper, track-star-thin boss of Disney's theme lands, describes the company's latest park attraction as "far more than a motion...
Lucas learned most of what he knows about merchandising from the example of Walt Disney, and Epcot's emporiums are already filled with replicas of such cuddly EO creatures as Hooter (an oboe-nosed elephant), Fuzzball (a scarlet monkey butterfly) and the Geex, Idy and Ody (sort of Siamese-twin Wookies). Nor is the film a reckless investment for Kodak. The previous attraction in the company's Magic Eye Theater, a 3-D film called Magic Journeys, was seen by 19 million people in less than four years. Asked how long EO will run, a Disney spokesman replies, "EOns." Walt...
...Walt Disney World, the snappy patter is left to the guides on the trams that whisk visitors from the car lot to one of the two main parks: the Magic Kingdom--which is basically Disneyland East--and the sprawling Epcot Center. (One-day admission: $23 for adults, $19 for kids.) "No smoking--foreign, domestic or homegrown," one guide sasses near Epcot's 18-story Spaceship Earth geosphere. "You know what Epcot means?" another asks near closing time. "Every Person Comes Out Tired." In fact, the acronym stands for Experimental Prototype Community of Tomorrow. It was Disney's conceit to create...
...viewers shiver with delight. There is more magic that the customers never see. A Swedish pneumatic garbage system moves 50 tons of discarded glop a day. The costume room holds l.5 million items of clothing (eight per employee). The huge computer centers under the Magic Kingdom and Epcot control each attraction's speed, music, lights and vocal spiels. In the bakery, Chef Dominic Robertiello can produce 100 pies, 35,000 cookies and 14,400 muffins every...
...World's Fair fail so abysmally? Some blame a poor marketing strategy, others the $15 admission price. It may also be that the attraction of the onetime, small-scale exposition is over, outmoded by well-promoted, futuristic extravaganzas like Walt Disney's Epcot Center in central Florida. Or, as some soured Louisianans observed, it could be that the Knoxville World's Fair of two years ago, though financially successful, was so boring it discouraged people from going to New Orleans...