Word: ephysician
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...strong sales force, will probably try to sell a Web-enabled clinical system to doctors' offices. The new venture will go head to head with MedicaLogic/Medscape and a streamlined, refocused WebMD. At the same time, Allscripts and a ton of software start-ups with colorful names like Epocrates, Iscribe, Ephysician and PatientKeeper are all struggling to get small practices to use handhelds for writing prescriptions, checking drug interactions or insurance coverage, and storing patient data. Fighting to bring large medical groups and hospitals into the info age are traditional health-IT vendors such as IDX, Cerner, Epic, Eclipsys and Siemens...
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