Word: eppert
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...computer. Furthermore, after the new brain has one problem going through its works, a second or a third can immediately be fed through its programer. It will set them up to use parts of the computer that the first problem is not using. Thus Burroughs President Ray R. Eppert figures that the B5000, which rents for $13,000 to $50,000 a month, can accomplish as much as a larger machine, which rents...
Transformation. The B5000 is the most sophisticated commercial computer Burroughs has turned out in the short time it has been in the business. It came into being because President Eppert decided that computers were becoming too complex, that customers were waiting for something cheaper and simpler to operate. If he is right, Burroughs may at last be firmly established in a hotly competitive field dominated by International Business Machines and the Remington Rand division of Sperry Rand. It will also mark a dramatic turn in Burroughs' effort to transform itself from a somewhat stodgy old-line adding machine maker...
...public reaction, often market foreign-made products under their own U.S. labels and play down their overseas operations. Some businessmen make no secret about their foreign imports, vigorously defend the practice, argue that it can make jobs for U.S. workers rather than take them away. Says President Ray Eppert of Detroit's Burroughs Corp., which shifted its entire output of calculators from Detroit to Scotland: "As additional products are transferred abroad on a competitive basis, we will be able to produce new products here. We will import from foreign subsidiaries, thus protecting the American market, and export to them...
...Eppert, like other free traders, realizes that higher U.S. tariffs would only isolate U.S. business from expanding foreign markets and leave it fenced into the U.S. market. They argue that the move overseas is one of the new and unavoidable realities of a growing free-trade world market-and that the trend is bound to continue. To keep the shift abroad in proper balance-so that customer, company and labor all profit by it-the U.S. needs to employ aggressive salesmanship, product development and efficiency that will make more and more U.S. products attractive to overseas buyers...
...medal for a distinguished career in advertising. For his work with sex hormones and vitamin K (which clots blood, stops hemorrhages), Biochemist Edward A. Doisy of St. Louis University's Medical School won the Willard Gibbs Medal for 1941. The Chicago Symphony Orchestral Association gave $500 to Carl Eppert, winner of its contest for U. S. composers, whose Two Symphonic Impressions set out to illustrate in music the role of vitamins in the fight against disease. But the most celebrated U. S. cultural awards of the year had not yet been handed out. Busting with pride, Hollywood announced that...