Word: eps
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...playing the folk clubs for a few years and eventually joining up with Rob Lamb, Andy Metcalfe and Windsor as Dennis and the Experts, Hitchcock found himself announcing the band as the Soft Boys to a crowd at a Nov. 1976 show. Alan Davies soon replaced Lamb, and the EP Give it to the Soft Boys was released in 1977. Rew replaced Davies, and the 1979 psychedelic Can of Bees LP—clearly influenced by the Bs: Sid Barrett, Captain Beefheart, the Beatles, the Byrds, and William Burroughs—was recorded (Hitchcock has previously described...
...That was, of course, before California's debacle, which erased EP&L's gains and caused some states to slam the brakes on dereg programs. Elsewhere, deregulation has lowered prices, and the green gang is still making inroads. So the game isn't over?some California parishes have begun strapping solar panels on their roofs?nor is the need for power of all kinds. The Energy Department sees a 25% surge in electricity needs by 2010 and has penciled in a similar rise in capacity. That supply growth depends on the construction of new generators. Yet the White House...
...Deregulation was supposed to cut electricity prices. But it also allowed consumers to choose a utility on the basis of other criteria, such as the energy source. That prompted EP&L into action. Renewable energy's future is a simple case of demand and supply: if EP&L and others influence consumers to choose renewables, more suppliers will enter the business. And bringing in more suppliers will close the price premium that green energy often carries, which will in turn spark demand...
...EP&L scored big in 1998 when Green Mountain, based in Austin, Texas, agreed to print educational material and offer churches $35 cash for each parishioner who enrolled. Formerly part of a Vermont utility, the company was sold to private investors in 1997. A cynic might call the setup a marketing V.P.'s wildest fantasy: priests endorsing a product in the name of you-know-who and then pounding the pavement. But that would not be entirely fair. Both sides are vulnerable, and neither has an advantage. It's the Holy Spirit meeting the 'invisible hand.' Ecumenical groups are adapting...
...maturing market. 'It's nice to be the only game in town,' says Clifton Payne, president of Green Mountain's Eastern region, 'but it might be better for all if there were more games in town.' Local companies that offer green options siphon off potential customers?including 30 other EP&L churches?but Green Mountain remains the most dedicated national player. The total output of U.S. renewables is 16,500 MW, about 2% of the total U.S. grid. 'Until the demand for green energy increases, you're just rearranging the deck chairs on the Titanic,' says Adam Markham of Clean...