Word: equality
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Dates: during 1950-1959
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...more of tar from a regular cigarette made of good tobacco "will be a partial answer." But during the five-year boom in filters, no such tip has been marketed. Testified Dr. Wynder: "Some companies have taken advantage of the public's desire for filtered cigarettes and its equal wish for good tobacco flavor by marketing increasingly ineffective filters...
This week's show was another melange, at once funnier and tamer than the first. Freberg's interview with an Abominable Snowman ("I'm 10½ ft. tall, but you should see my brother! He jumped center for Abominable State") had a deadpan quality equal to the best of Bob and Ray; he slipped a little in a talk with a sculptress, recovered nicely in a blackout skit about a maniacal phonecaller. The only item in the show that might have disturbed the most timid network vice president was a one-minute "Behind History" skit about Barbara...
...businessmen optimistic about the rest of the year. In a survey of 1,432 executives released last week by Dun & Bradstreet, more than 90% foresaw fourth-quarter sales either matching or exceeding last year's, and 89% predicted that net profits in the fourth quarter will also equal or top 1956's last quarter...
Most of the blame lies with the U.S. draft, which furnishes about 30% of Army manpower.* Selective Service law requires that all men scoring ten points (approximately equal to fourth grade) or higher on mental tests must be accepted for induction. During the first five months of 1957, some 38% of the Army's inductees were in the lower intelligence brackets (85-95 IQ), partly because students usually get automatic deferments through college and professional school, often miss the draft altogether. To upgrade its manpower, the Army has drastically tightened re-enlistment standards, tried hard to retrain its misfits...
...quarter but still enough to push the company's first-half net to an alltime peak of $425 million, some $33 million better than 1956. On a smaller scale, California's Superior Oil Co. did even better, with nine-month (ending May 31) profits of $15.7 million (equal to $37.20 per share), for a 412% jump over the previous year...