Word: equalize
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...Bush Administration prefers to paint the War on Terror in stark terms of good and evil, but the reality is not all terror suspects are considered equal. That much was clear on the same day that the nation solemnly recalled the fifth anniversary of the 9/11 attacks, when a federal magistrate recommended freeing a man being held on immigration charges who is also awaiting retrial in Venezuela for the bombing of a Cuban airliner 30 years ago that resulted in the death of all aboard, including the Cuban national fencing team...
...example, instead of saying that about 1 in 5 Australian and New Zealand adults is obese, many experts tend to say that more than half of both populations are overweight or obese. There'd be no problem with that if the two groups' different BMI classifications put them at equal risk of early death. But that's not the case. Indeed, there's compelling evidence that those defined as overweight (with a BMI between 25 and 29.9) are no more likely to die prematurely than people of ideal weight...
...missing piece was marketing. In 1992 Diesel launched eye-catching, tongue-in-cheek ad campaigns that spoofed fashion advertising, the how-to craze and mother's wisdom with equal doses of kitsch and sex?and, seemingly as an afterthought, glimpses of Diesel product. "Diesel: For Successful Living" became the brand's tagline. Today Diesel continues to expand. In addition to perfume, there's a home-furnishings line in the works, and Rosso is in the middle of an ambitious strategy to make Diesel more premium by integrating sophisticated techniques from ready-to-wear and pushing up prices accordingly. Rosso says...
...film, as in Warren's novel, Burden is Stark's equal, and the restoration of that balance is important to the movie's success. Commentators on Warren's work often say that it's a study in how power corrupts, and that Willie is essentially a good man ruined by dictatorial depravity. Sean Penn strikes that note, playing him with a kind of bantam-rooster energy--and good-ole-boy charm. But something else is present, thanks in part to Zaillian's alertness to Warren's nuances. Willie has what Huey Long surely did not: a primitive sense of original...
...elevator shook unbelievably. I thought we were going to into a free fall, but we didn't. Everybody ran out. There was so much dust. We merged back into the stairwell. When we finally got out on Church St., people told us "just run," and then with equal emphasis, "and don't look up." But I think it's human nature to stop and look. We saw how the beams were mangled 78 or 80 floors above...