Word: equalizing
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Dates: during 1980-1989
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...Equal is a dead word. It's the profession of being that makes you an authority." Besides, he adds, "You are not in competition. Every morning you should say to yourself aloud. Other people are a mistake.'" There is laughter but also disagreement. He tries it another way. "Never try and keep up with the Joneses. Drag them down to your level. It's cheaper...
...African relations. Had the Republican set learned low to lose gracefully, we would not have had the distinct joy of reading some of the most tortured prose to dribble forth from right-wing pens since the supply-siders tried to convince us that tax cuts plus military buildup would equal balanced budget...
Months ago, Larry Speakes, the President's spokesman, and Edward Djerejian, a deputy press secretary, were rankled. Soviet propagandists spouted on U.S. television. Gorbachev's TIME interview saturated the media. Speakes and Djerejian, trying to find a way to get Reagan equal time, prepared a letter suggesting a Reagan interview. They pressed it on Gennadiy Shishkin of TASS when he came by the White House in September. He read it on the spot and did not reject the idea. The world was changing...
Comparing his parlor to the newer ones in the Square, Sam says the "only difference is in personal taste. Some have better chocolate or vanilla, but they're all about equal. In terms of price we're the least expensive...
Hence, the moral of Mobil's tale clearly emerges: "Forcing American companies to withdraw would end their constructive role." The constructive role of corporations in bringing about reform, of course, lies in their ability to pressure the government. By running ads in South African newspapers urging equal citizenship, they let the Botha regime know that they are mad as hell about apartheid and won't take it any longer. Well, at least not for too much longer...