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Word: equanil (lookup in dictionary) (lookup stats)
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When meprobamate, best known by one of its trade names as Miltown, hit the tranquilizer market in 1955, it became a runaway bestseller because it seemed to do its work with a minimum of undesirable side effects. Now, Miltown (also marketed as Equanil) is in for a letdown. It is dropped from the U.S. Pharmacopeia new edition, which becomes effective Sept...

Author: /time Magazine | Title: Drugs: Letdown for Miltown | 4/30/1965 | See Source »

...invested a total of $348,800.000 in the four media in 1960, a bare 1% increase over 1959. There was only minor reshuffling among the top ten: American Home Products (Equanil, Anacin, Chef Boy-Ar-Dee Foods) and General Mills (Wheaties, Bisquick, Betty Crocker baking mixes) each advanced two notches; Lever Brothers and Ford fell back...

Author: /time Magazine | Title: Advertising: The Top Ten | 4/7/1961 | See Source »

...turning to the press, he said, because speed was essential to warn of the danger. The drug he had been using: methaminodia-zepoxide, trade-named Librium, recently marketed with much fanfare by New Jersey's Roche Laboratories (TIME, March 7) and now giving hot competition to meprobamate (Equanil, Miltown). The maker's claim: Librium acts by allaying rage and anxiety reactions without causing drowsiness or depressing mental activity...

Author: /time Magazine | Title: Medicine: Report on Librium | 5/30/1960 | See Source »

...makers of tranquilizers had reason to down a few pills themselves last week. In a Manhattan federal court, the U.S. Justice Department charged that two of them had conspired to monopolize the $40 million-a-year market for meprobamate, better known as Miltown or Equanil. The defendants: Carter Products, Inc., recent loser in a 17-year struggle with the FTC to preserve the "Liver" in Carter's Little Liver Pills, and giant (1959 sales: $450 million) American Home Products, which sells 90 household products, from Chef Boy-Ar-Dee ravioli to Anacin and Preparation H (for hemorrhoids). Trustbusters charged...

Author: /time Magazine | Title: GOVERNMENT: Trouble in Miltown | 2/8/1960 | See Source »

...Greek word for body. Last week, in a Manhattan skyscraper, Dr. Frank Berger, research director of New Jersey's Wallace Laboratories, announced that his firm was beginning to market a new wonder drug-comparable, he hoped, in its effects on the body, to his earlier discovery, meprobamate (Miltown, Equanil), in its effects on the mind. The new tablet is a powerful muscle relaxant with some unusual painkilling qualities. Tried on more than 1,400 patients for almost two years, it has proved effective for many kinds of pain in the muscles and around joints-charley horse, tennis elbow, stiff...

Author: /time Magazine | Title: Medicine: Brave New Soma | 6/8/1959 | See Source »

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