Word: equifax
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Dates: during 1990-1999
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...free, from Glen Roberts' famous Stalker's Home Page. He'd obtained it through a private investigator and published it a few months ago. Armed with that golden nine-digit key, I paid Find a Friend $40 to rush me the top portion of her credit report from Equifax. I'd lend her money, if I had any left...
...Public uproar forced Lotus Development, a software manufacturer, and Equifax, a company that compiles financial information about individuals, to shelve their scheme to market a data base that would have allowed anyone with a personal computer to purchase a list of names, buying habits and income levels of selected households. The system would have permitted small businesses such as dry cleaners, pharmacies and pizza take-out restaurants to get a bead on their local customers...
...technologies have worked as promised; others haven't. For every success story like compact discs or Nintendo, there are fizzles like picture phones and home computers. And in some glaring instances, the industry has been its own worst enemy. The sale of credit information by companies like TRW and Equifax hurt the market for automated credit services; sleazy, heavy-breathing 900-number telephone services created a mounting backlash against audiotext...
...When Lotus Development Corp. of Cambridge, Mass., announced a joint venture with Equifax, one of the country's largest credit-rating bureaus, to sell a < personal-computer product that would contain information on the shopping habits of 120 million U.S. households, it received 30,000 calls and letters from individuals asking that their names be removed from the data base. The project was quietly canceled in January...
Despite the scorn the pitches often elicit, there are indications that consumers don't mind the junk deluge as much as they sometimes say. A national survey released last June by Equifax found that direct-market mailings stimulated 54% of all Americans to make at least one purchase. One of every six Americans has made six or more purchases through the mail. By contrast, only 15% have bought at least one item through TV home-shopping clubs, and only 14% have responded to telephone solicitations...