Word: equifax
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...computer-blacklist industry already has its giants. Such credit bureaus as TRW Information Services in Orange, Calif., and Equifax Inc. in Atlanta have long relied on huge banks of mainframe computers to provide consumer credit records for banks, department stores, finance companies and employers. Every working day, TRW's machines handle an average of 255,000 requests, culling information from a massive data base that contains detailed records of the bill-paying habits of 133 million people...
...clearly and used more craftily than ever in this age of advertising. Name recognition is accepted as vital by both politicians and businesses. Ohio's ex-Congressman Wayne Hays, unsavory reputation and all, recently won a state legislative primary largely because of name recognition. Companies now calling themselves Equifax and Standex want to plant themselves in the public mind, while signaling that they are in tune with the technotronic times. And hucksters have long relied on the power of a clever name to sway a customer's decision. The popularity of Cheer and All among detergents, and Mustang...
Executives of the firms at the heart of the privacy debate disagree. Indeed most information is collected for the best of purposes- for example, to enable social-welfare programs or the credit system to work. Hal Arnold, an executive at Equifax, argues forcefully. "If people are going to enjoy the benefits of credit, they must be prepared to giveup some privacy." Similarly, this is a social cost of demands for more government services Says Jerome Bolin, president of Abraham Lincoln Insurance Co. in Spring field, Ill.: "As society becomes more complicated, it does become difficult to guard people...
...files for every citizen. State and local agencies maintain at least as many records, while private organizations store three times the federal total. The nation's largest credit bureau, TRW Credit Data of Anaheim, Calif, keeps records on 55 million people. The biggest private investigator, Atlanta-based Equifax, Inc has files on some 60 million people and annually churns out about 30 million background checks- consisting mostly of details on people's health, work his tory and life-styles ("Does he drink a lot?")- for its clients, chiefly insurers employers and loan companies...