Word: equilibriums
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...some cynical advertising secrets. Last week, amid cries of "Foul!" from its partisans, advertising took a shrewd blow to the midriff from a onetime hireling. Onetime Adman Rorty is no reformed copywriter, for his heart was never in his job ; no reformer either, for he thinks the present "unstable equilibrium" necessitates "the adman's foot on the throttle, speeding up consumption, preaching emulative expenditure, 'styling' clothes, kitchens, automobiles - everything, in the interest of more rapid obsolescence and replacement." In Our Master's Voice he describes advertising's economic and cultural causes and consequences, thinks history...
...second lesson is conducted in back of the Union and concerns the acquisition of balance, equilibrium, stopping, starting, and turning. And in the third lesson (so perfect is the application of psychology, that the proprietors claim that the third time never fails) the student is taught poise, perfect control on the saddle and complete coordination of reflexes...
...Sterne has advanced a step further and has shown that if the sun's temperature were 1000 million degrees or more, all matter existing on it would be, not explosive, but quite passive. In this case transmutations of the elements would be in equilibrium rather than tending to go to completion. Dr. Sterne believes that according for 1 (followed by 11 ciphers) years. This would involve compression or cooling or both, and may be compared to what goes on in a gasoline engine when the temperature is sufficiently high to permit equilibrium taking place...
...mortgages in New York City and that by 1932 this $3,000,000,000 contingent liability had largely ceased to be contingent. Underlying mortgages defaulted, foreclosed property became practically unsaleable and investors demanded that the companies make good their "guarantees."' When the situation threatened the whole banking equilibrium, Manhattan bankers, backed by the RFC, made futile credit gestures. By that time, however, most of the large companies were quite insolvent. With a sigh of relief Commissioner Van Schaick clamped down on them during President Roosevelt's March Moratorium...
...automobiles. Each front wheel will be attached individually to the chassis by its own soft spring. When it encounters a bump or a hole, it will rise or fall independently, as your leg is lifted or straightened by its knee without affecting your other leg or the equilibrium of your body. The result will be that the wheel, not the passenger, will...