Word: equinoxes
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...boomer generation's insatiable appetite for nostalgia. However, GM also has bets on several other new models, which are planted in key market segments critical to GM's future sales: the hybrid Chevrolet Silverado pickup truck, the Buick Lacrosse sedan and three new crossover vehicles (the Cadillac SRX, Chevrolet Equinox and GMC Terrain) that are part car and part SUV, all of which will reach dealers soon. (See pictures of American muscle cars...
...Cadillac SRX, Chevrolet Equinox and GMC Terrain are replacements for older GM models that have failed to dislodge the competition in growing market segments. The SRX, for example, is aimed at a segment virtually invented by Lexus with vehicles such as the highly popular RX330. It offers a contemporary exterior design, a well-appointed interior and improved fuel economy that GM hopes will give buyers sitting on the fence ample reason to select it over a competitor. GM has also indicated that it is pricing the vehicle aggressively - that is, slightly under the competition - in an effort to win over...
...Chevrolet Equinox and GMC Terrain are aimed at the broad midmarket where motorists move among sedans, minivans and SUVs. The crossover segment, where vehicles are lighter and more fuel-efficient than traditional SUVs and not as dowdy as minivans, has grown in recent years, but the previous version of Equinox underperformed against Toyota's Highlander, Honda's Pilot and Mazda's CX9. The 2010 Equinox has a better, functional interior, more power and significantly better ride and handling than the old version, but it is an open question whether the improvements are enough to motivate motorists to trade in their...
Similar to the Equinox, the GMC Terrain is the first compact crossover vehicle from a brand that Obama's auto task force came very close to killing off. GM executives saved the nameplate by arguing that GMC-branded vehicles were highly profitable...
...members of The American Society of Half-wits were out in force on the weekend Washington talk shows. The regular guests must have been off celebrating the holiday that falls just after the Vernal Equinox. Among the guests who did show up, the best comments on Sunday came from Sen. Judd Gregg of New Hampshire who had agreed to be the Administration's Commerce Secretary and then pulled out at the last moment. Gregg remains the senior Republican on the Senate Budget Committee...