Word: erasmus
(lookup in dictionary)
(lookup stats)
Dates: during 2000-2009
Sort By: most recent first
(reverse)
...enlist partners to handle manufacturing, distribution and, sometimes, financing. To launch the Ila Dusk, for example, Zag teamed with Locca Tech, a U.K. security-products company. In some cases, agencies work with clients to create new products, eschewing fees in exchange for a piece of the action. London agency Erasmus and Coca-Cola jointly developed an energy drink called Relentless that is being rolled out globally. "It's all about shared risks, shared rewards, shared ownership," says Graeme Dignan, Erasmus co-founder. (See business bucking the recession...
...customers. "We do a lot of learning this way," says Barnett of Brooklyn Brothers. "It gives us a greater understanding of clients' businesses." Another potential payoff, says Ruth Mortimer, associate editor at Marketing Week, is that collaboration can inspire greater creativity and risk-taking. For the launch of Relentless, Erasmus created a 30-minute surfing documentary to position the brand for the extreme-sports set. "It's a more sophisticated type of advertising than we're used to seeing with Coke," Mortimer says...
...Agencies are taking on a lot more risk than they are used to by launching their own branded products. Results so far have been reasonably positive, according to the agencies. Dignan of Erasmus says Relentless is Coke's most successful new brand in a decade. The potential reward is worth the risk, says Barnett. If the agency's Fat Pig organic-candy line flops, he says, "the worst thing that could happen is there would be a lot of chocolate for us to eat." That's sugarcoating the prospect of a brand going bust, though. If a lot of agency...
...find, avoid the subject, as I'm sure it generates fear. But that's OK: at the end of the day, you (and only you) have to cope with this disease. A positive outlook and faith makes all the difference. It's a decision you make. Pieter Erasmus, WESTERN CAPE, SOUTH AFRICA...
Unlike the corpulent old Henry VIII many of us remember from our history textbooks, young Henry VIII lived a life that was positively high-def-TV-ready, one that could have spiced up 16th century newsstands, had tabloid editors been around instead of Erasmus. And now Henry is making up for centuries of being relegated to the Old Kings' club by becoming Hollywood's hunk du jour. The Tudors, the most expensive Showtime series ever, starring Jonathan Rhys Meyers as a svelte and sporty King, starts April 1. A film adaptation of Philippa Gregory's 2002 best-selling historical novel...