Word: erbaviva
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...call one day from a customer named Doris Athineos," says Robin Brown, who, along with his wife Anna Cirronis, a makeup artist and certified aromatherapist, makes Erbaviva, an organic bath and body line of 90 natural, chemical-free products sold in 20 countries. "She was using our baby massage oil on her daughter, whom she adopted from Africa, and thought, Isn't she lucky to be getting this massage with such a beautiful product, and what about the other babies left behind...
...call. Brown and Cirronis, who adopted a baby girl from Nepal in 2005, had watched a documentary on the plight of African orphans just the night before and were searching for a way to help. Businesswise, they had been contemplating the introduction of a more affordable range of their Erbaviva brand. In short, the timing was "amazing," says Brown...
...always wanted to reach a broader audience than we could through our higher-end line," says Brown, who was a camera operator (Fargo, Dead Man Walking) before leaving the film business to help start Erbaviva more than 10 years ago in the couple's kitchen in Topanga Canyon, Calif. "Then we were approached by Target, which was familiar with us and interested in developing a secondary line to sell in its stores." Erbaorganics was conceived, and so was Brown and Cirronis' commitment to donating 15% of the sales from Erbaorganics' Baby Body Oil and Baby Body Wash...
...from Erbaorganics will be devoted to the psychological and medical needs of orphans in places like Serbia, Vietnam, Bulgaria, Azerbaijan and Ethiopia. "People approach us all the time trying to affiliate their product with our organization," says Aronson, who gave her personal stamp of approval to the brand. "Erbaviva was a great...
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