Word: erhard
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Dates: during 1990-1999
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...your story on the Landmark Education Corp. [SOCIETY, March 16], the firm that is carrying on est, Werner Erhard's self-help programs: before I participated in the seminar called the Forum, I couldn't get out of my own way. The Forum and other Landmark programs have given me the tools to create excellence consistently in my life, in my family and in my community. Werner Erhard, personal problems aside, will someday be realized as an innovator and a genius in the field of ontology, the study of being. DENNIS E. BLUTE Peabody, Mass...
...major part of Erhard's legacy to Landmark Education is the repackaging of ancient, valuable teachings into an easily digestible format that reaches into your heart, maybe even into the marrow of your bones, in a brief seminar. (THE REV.) PONDURENGA DAS Berkeley, Calif...
...secret of its success? Landmark lacks est's showcase celebrity following, but its programs are not as costly (tuition is down some 50% from Erhard days); they are not as lengthy (the basic course was originally spread over two weekends); and--most important--they are less in-your-face, nearly devoid of the shouting and door monitoring imposed by est's stern trainers. Says a former estie who attended a 1997 Forum: "est was much more militant. You had to have a doctor's note just to go to the bathroom. People humiliated themselves for it. est tried to break...
First, though, Handel took a few preliminary questions. "What is Werner Erhard's role?" someone asked. Handel simply described him as the man who developed and sold the technology behind Landmark. "What if I doze off?" "Then you doze off," Handel replied with a shrug. A visibly nervous woman stepped up to the mike. "You said this was going to be a roller-coaster. But I'm afraid of roller-coasters. I never get on them." "You will learn how to stop letting fear hold you back," Handel reassured...
Landmark alumnus Walter Plywaski, a Colorado electronics engineer who took on the company after his daughter ran up a $3,000 tab on courses, thinks Erhard is still pulling the strings. Says he: "Erhard is like the Cheshire Cat. He has gone away, but the smile is there, hanging over everything." Rosenberg says his brother is not and never has been involved in Landmark. Steven Pressman, author of a scathing 1993 biography of Erhard, calls that slick corporate maneuvering: "They've gotten out of the yoke of Werner because he became their worst...