Word: erichvon
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Jaynes realizes that some of his theories may prove "hard to swallow." He also fears that some people will associate the book with imaginative commercial ventures like Erichvon Daniken's Chariots of the Gods rather than seeing it as a serious scholarly work. To prevent such offhand dismissal of his theory, Jaynes asked his publisher for complete control over the book's format. He chose the type style, designed the cover, and insisted on the rather ponderous title and thorough footnoting. He says the book's present appearance clearly shows he is "not trying to sell books but to contribute...
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