Word: erickson
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...world's ripest ad markets: the Japanese watch more television than any other people, and are even more brand-conscious than Americans. Helped by a booming economy and a rising currency in recent years, Dentsu has grown particularly fast. In 1972 it elbowed McCann-Erickson out of second place in global billings, and now it has become the new top banana of world wide advertising. Billings last year reached $950 million v. something more than $800 million for the American-based giant J. Walter Thompson Co., which has been in the No. 1 position ever since such records have...
...hypnotist, Erickson often reinforces his control over his subject by challenging him to wake up. For example, he might say: "I want you to try to open your eyes and find that you cannot." Similarly, performing therapy without hypnosis, Erickson will say: "I want you to go back and feel as badly as you did when you first came in with the problem, because I want you to see if there is anything from that time that you wish to recover and salvage." Thus, his directive to the patient to relapse actually prevents a relapse...
True Grit. Los Angeles Psychiatrist William Kroger credits Erickson with being one of the first to develop behavioral therapy, which tries to alter behavior patterns without dealing with the unconscious mind. But in addition to his hypnotic techniques, Erickson seems to affect patients through sheer force of personality. He is a man of true grit, who pulled himself through two attacks of polio (after the second, he hiked on canes in Arizona's Kofa Mountains...
...reduced her ego to nothing. He's a strong, powerful, charismatic man. The older he's got, the more authoritarian he's become." Psychiatrist Ira Glick of the school of medicine at the University of California in San Francisco says, moreover, that Erickson does not have a high standing among many therapists because "he has only described a few cases, and he never, never describes any failures...
Even though Erickson's practices and claims are sometimes called into question, many doctors give him credit for sticking with hypnosis at a time when it was considered merely a showman's trick. "Some types of disorders need a certain kind of therapist. Hypnosis is fine for those it helps," says Psychiatrist Jack Ewalt of the Harvard Medical School. In today's more open-minded approach to therapy, hypnosis-and its sister principle of strong suggestion-is again finding a place...