Word: ericksons
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Dates: during 1970-1979
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...oddest marker of all can be found near the City Hospital on Mt. Auburn St., an inconspicuous tablet that reads: "ON THIS SPOT IN THE YEAR 1000 LEIF ERICKSON BUILT HIS HOUSE IN VINELAND." The stone was placed on the left bank of the Charles in the 1880s by Eben Norton Horsford, then Rumford Professor of History Emeritus. His painstaking research led him to believe that the Northmen were familiar with Boston Harbor and the Charles, and that Cambridge was Vineland itself...
...Prosser plan has already enrolled 362 elderly people, many of whom are attracted by the low cost. "When you get older, you have to watch your pennies," says Mrs. Helen Erickson, 69. "You would be surprised at how many people over 65 wouldn't even think of going for a checkup." Other hospitals have expressed interest in copying the program. Prosser Memorial Hospital has had inquiries from health officials across the nation, and officials of two nearby hospitals are so impressed that they are thinking about setting up a Prosser plan in their own communities...
...world's ripest ad markets: the Japanese watch more television than any other people, and are even more brand-conscious than Americans. Helped by a booming economy and a rising currency in recent years, Dentsu has grown particularly fast. In 1972 it elbowed McCann-Erickson out of second place in global billings, and now it has become the new top banana of world wide advertising. Billings last year reached $950 million v. something more than $800 million for the American-based giant J. Walter Thompson Co., which has been in the No. 1 position ever since such records have...
...reduced her ego to nothing. He's a strong, powerful, charismatic man. The older he's got, the more authoritarian he's become." Psychiatrist Ira Glick of the school of medicine at the University of California in San Francisco says, moreover, that Erickson does not have a high standing among many therapists because "he has only described a few cases, and he never, never describes any failures...
Even though Erickson's practices and claims are sometimes called into question, many doctors give him credit for sticking with hypnosis at a time when it was considered merely a showman's trick. "Some types of disorders need a certain kind of therapist. Hypnosis is fine for those it helps," says Psychiatrist Jack Ewalt of the Harvard Medical School. In today's more open-minded approach to therapy, hypnosis-and its sister principle of strong suggestion-is again finding a place...