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...Crumbs. The war began in 1944, when Revlon's then small $600,000 account was first snagged by McCann-Erickson's John McCarthy-who lasted a stormy six months with Revson. The two men finally fell out over McCarthy's dirty fingernails. When Revson needled him, McCarthy snapped: "What do you want me to do, use nail polish?" Revson laughed-and ordered McCarthy thrown off the account. Now executive editor of the Catholic Digest, McCarthy, who still has dirty fingernails, says freely and even admiringly: "Charlie is a genius. He is also a bombastic, terribly hardworking, frantic...

Author: /time Magazine | Title: ADVERTISING: The $16 Million Challenge | 9/30/1957 | See Source »

After Revson had chewed up a reported 18 account executives, McCann-Erickson got tired of the slaughter and parted company with him in 1948. Revlon shifted to the William Weintraub agency, where, said one adman, "Bill Weintraub knew how to handle Revson; he just outshouted him, and everything was fine." Then Weintraub's Norman B. Norman, who holds the record (seven years) for working personally with Revson, bought out Weintraub to form his own Norman, Craig & Kummel agency. But no sooner did Norman buy the rights to the $64,000 Question for Revlon than trouble began. Says Norman: "After...

Author: /time Magazine | Title: ADVERTISING: The $16 Million Challenge | 9/30/1957 | See Source »

...some unusually poor diving on the part of some of his opponents, jumped from eighth place to third. Frank Knight (409.6) of Army won the event, while Warren Frischmann (381.25) of Syracuse finished second. Army's Duke Gerhardt (329.45), Princeton's Alan Routh (318.85), and Yale's Jack Erickson (306.2) took the last three places...

Author: By Philip M. Boffey, | Title: Yale Dominates Easterns; Dyer Scores Lone Crimson First | 3/18/1957 | See Source »

...death, director Mark Donskoy began to film the trilogy of which The Childhood of Maxim Gorky is the first part. It is a wonderful film and well deserves the publicity the Brattle has given it. Full of characters that have since become types, the movie evoked, in Eric Erickson's Childhood and Society, a long analysis of the Russian mind. If only in one respect, Erickson is right: the movie is full of Russian life. Each frame is itself a picture; and most are crowded with Gorky's friends, the laborers, convicts, beggars, merchants, clowns and children who live...

Author: By Jonathan Beecher, | Title: The Childhood of Maxim Gorky | 2/19/1957 | See Source »

...stranger to change, Maverick Foote in 1948 startled Madison Avenue by giving up American Tobacco's $12 million account-the fattest ever voluntarily relinquished-over a policy disagreement with its management, two years later left Foote, Cone & Belding, which he had helped found, and in 1951 joined McCann-Erickson...

Author: /time Magazine | Title: PERSONNEL: Spin of the Compass | 2/18/1957 | See Source »

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