Word: ericksons
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...Waldstein, p 3 0 0 0 5 0 *Parsons 1 0 0 0 0 0 Totals 33 2 2 33 11 1 BOSTON UNIVERSITY Chambers, 2b 3 0 1 2 1 1 De Nubia, lf 2 1 0 2 0 0 Thomas, 3b 4 0 1 4 2 1 Erickson, rf 5 0 1 5 0 0 O'Connell, c 5 0 0 6 0 0 Williams, cf 4 0 0 2 0 0 Poltrino, 1b 4 0 0 9 1 1 Cummings, ss 3 0 0 0 4 1 DeMerritt, p 4 0 1 2 0 1 Totals...
...advertising agencies lost (and others got) two of the biggest accounts in the U. S. From Philadelphia's N. W. Ayer & Son, Henry Ford took some $4,000,000 worth of business (all his Ayer advertising except radio), split it between two other agencies. Manhattan's McCann-Erickson, which already had the motor-maker's branch and dealer advertising, got the Ford car advertising. To Detroit's Maxon, Inc., which took over the Lincoln-Zephyr account from Ayer last summer went the Mercury account. For Maxon and McCann, this was good news. For Ayer...
...Milton Hyland Erickson, director of psychiatric research at Eloise Hospital in Michigan, observed a young woman who, when she sneezed, nearly always sneezed twice in rapid succession. After one sneeze she waited for the second and if it did not come felt "a distressing sense of incompleteness." Checking the sneeze behavior of the woman's mother, he ran into another double-sneeze pattern. When a granddaughter was born, Dr. Erickson kept careful record of her sneezing, found three generations of double sneezers. In his report in the current Journal of Genetic Psychology, he concluded: "Variations in the [sneeze] pattern...
...EMIL A. ERICKSON...
...another agency's client is enough to send shivers up and down that agency's spine. For Philadelphia's austere, venerable N. W. Ayer & Son, the shivers materialized last week. From Ayer, which handles the rest of Ford Motor Co.'s national advertising, (McCann-Erickson has the branch advertising) Lou Maxon took the $500,000-or-more-a-year Lincoln-Zephyr account. He had done a direct-mail job for Ford in 1935, had been gunning for the advertising ever since...