Word: ericksons
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AUTHOR: STEVE ERICKSON...
...Erickson (Ulion, Manchester...
...occasion last week, a pumped-up Peter Sealey, Coke's director of global marketing, said, "It was a seminal moment, like the first sustainable nuclear reaction." Maybe so, but this time it was Madison Avenue that was feeling the heat. After relying on New York's respected McCann-Erickson advertising agency (est. 1992 billings: $6 billion) for nearly 40 years, Coca-Cola had taken the unprecedented step of seeking outside help for its new campaign, tapping Creative Artists Agency, the movie industry's top talent shop. To the ad industry's dismay, nearly all the new commercials introduced last week...
...student section] is our vehicle for our ideas, our hopes, our worries, and our dreams to express the way we see the sciences today," said Heidi L. Erickson, a Harvard extension school student and coordinator of the student caucus...
...takes a controversial political stand or gets too explicit about sensitive subjects like homosexuality. No leading character in a prime-time TV series since Maude has had an abortion, mainly because of advertiser skittishness. "There's no issue today more contentious," says Joel Segal, executive vice president at McCann-Erickson/ New York. "Nobody is interested in alienating large blocs of viewers...