Word: ericksons
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...freezing blast that is hitting the industry, the economic recession that began last summer represents the "wind-chill factor," says Young & Rubicam chairman Peter Georgescu. Ad spending, which rose only 2.4% last year, to $128.6 billion, is expected to increase just 3.1% this year, according to McCann-Erickson's Robert Coen, the industry's leading forecaster. In order to cut costs and ride out the slump, Madison Avenue has trimmed hundreds of professionals from its ranks during the past year -- and the / cutbacks are far from over...
Agencies are scurrying to meet the new demands made by haggling clients. Last December the New York agency Avrett, Free & Ginsberg won the $45 million TWA account by offering to work for a 5% commission on the business, roughly half the going rate. This month Sean Fitzpatrick, McCann-Erickson's chief creative officer for North America, will move from New York City to Detroit in order to keep a closer watch over his agency's $500 million account with...
...Alan E. Erickson, Cabot librarian, said that the sign is posted regularly to remind students that these thefts occur...
...thefts ordinarily consist of people who are careless with their possessions," said Erickson. "They are usually the source of the problem...
Even though students have reported relatively few thefts recently, Erickson said that students should know to be cautious with their personal items...