Word: ericksons
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Clarkson also has one weak line at defense. Paul Davidson, who teams with Fred Erickson on the second defense, has the flu and may not play. If he is out, Ceglarski will only use the first team of Lachance, Keith MacLean, and Erickson...
...biggest agencies are bigger than ever. They have had some troubles: Interpublic, a combination of 24 advertising, public relations and service agencies built around the corporate structure of second largest agency McCann-Erickson, has to be taken apart, shorn of some of its less productive components, and put together again without Founder Marion Harper. Even so, in spite of uncertain economic conditions, the ten largest agencies* have been doing very well. Last year, with total advertising-agency business slipping to an increase of less than 2%, the top ten-that jointly bill $3.27 billion-not only increased their business...
...their computer, have gone one step beyond that. The agency now has an E.I.C. (for Efficiency Incentive Compensation) system, which ties charges directly to agency profits. If the profit is less than anticipated, the client pays. If the profit is higher, the client receives a rebate. Ultimately, says McCann-Erickson Chairman-President Paul Foley, "Accounts may be billed on an incentive system based on increased sales...
...Walter Thompson; McCann-Erickson; Young & Rubicam; Batten, Barton, Durstine & Osborn; Ted Bates; Foote, Cone & Belding; Leo Burnett; Doyle Dane Bernbach; Grey Advertising; and Ogilvy & Mather, according to Advertising Age's ranking...
Died. Frank Erickson, 72, "King of the Bookies," who for some 30 years operated a $12 million-a-year gambling business behind the front of a Manhattan florist; of a heart attack; in Manhattan. To New York's Fiorello La Guardia he was a "tinhorn punk"; but to thousands of horseplayers Erickson was the giant of U.S. gambling, handling some $33,000 a day in bets until he was convicted of illegal gambling in 1950 and tax evasion...