Word: ericksons
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After the Larries' Dave Erickson's beautiful feed to John Makins gave the New Yorkers a 2-0 lead at 12:09, the hustling Slater caught Harvard unawares a second time. With St. Lawrence a man down. Slater stole a setup pass to the Crimson's Bob Carr at the Larrie blue line and went the length of the ice again. Diercks made what looked like a terrific sprawling block, but the puck trickled beneath his legs and into the goal...
...comeback. After squandering two St. Lawrence penalties, the Crimson finally scored on a herculean effort by Ron Mark at 14:43. Mark took the puck at the Harvard blue line, wheeled and twisted through several St. Lawrence defenders and beat goalie Jerry Healey for an unassisted goal. But Erickson deflected in a Larrie shot at 18:53, and Harvard ended the period no better off than before...
Harvard, a late-rally team all year long, put merciless pressure on Healey at the start of the final period, but the sophomore goaltender locked the Crimson out. Then, when Erickson stretched the Larrie lead to 5-1 by firing a carom over Diercks' shoulder at 7:13, the game was as good as over...
Apparently convinced that the creative pitch is correct, the old established agencies are looking to their own images. When he succeeded Emerson Foote as chairman of McCann-Erickson, the nation's second biggest agency (after J. Walter Thompson), last fall, Chairman Paul Foley, 51, lamented that "when market research was the fashion, creativity was pushed aside." He promised a new thrust by reminding his staff that "I've always been a copywriter." So have many of his counterparts at rival agencies. Last month Young & Rubicam (1967 billings: nearly $400 million) put former Creative Director Stephen Frankfurt...
Despite the risks, it can be immensely profitable. Adman Marion Harper Jr. became head of McCann-Erickson in 1948 at 32, spun the outfit into the vast Interpublic Group (advertising, public relations, market research) and racked up billings of $700 million a year by last fall. When Interpublic went deep into debt, he was eased into a powerless chairmanship (TIME, Dec. 15). But when he was eased out altogether two weeks ago, Harper was not exactly out of pocket. Interpublic was reported to have bought back his 100,000 shares in the company, worth $2,200,000 at book value...