Word: ericksons
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Danny Naylor, making his dual meet debut for the season at 130, was also slowed by injury. Naylor, wrestling brilliantly at the beginning against Gregg Erickson, built up a big lead, then lost two penalty points for stalling near the end for a 11-5 decision...
...years ago, Marion Harper Jr. put together the Interpublic Group of Companies - a 24-firm complex of market-research, sales-promotion, advertising and public-relations outfits built around McCann-Erickson, the world's second-largest ad agency after J. Walter Thompson. Complete service to clients - in principle, even to competing clients - could be rendered within the group's enterprises, with platoons of talent shifted around to cater to specific needs. It was a grand plan, but it went sour. In recent weeks Interpublic has undergone a major overhaul. More than 500 of some 8,000 employees have been...
Trimming & Scrapping. Although it had billings of $700 million last year ($445 million by McCann-Erickson alone), Interpublic nevertheless got into a serious financial squeeze. Just how bad remains the secret of a handful of top executives who own the company. They are willing to concede that Interpublic will have a loss in 1967, due partly to the paring of budgets by some of the company's 1,600-odd clients around the world. As the head of a new five-man executive committee closeted daily at the company's Manhattan headquarters, Healy has an ax-wielding mandate...
...business books and a company set up to develop new business for Interpublic. Fashion International, a design-consultant subsidiary with offices in Paris and New York, as well as McDonald Research Ltd. of Canada, went under. Chicago Group Inc., a special-projects unit, was absorbed by Mc-Cann-Erickson's Chicago office, while one of Interpublic's nine advertising agencies, Fletcher Richards, was merged with Marschalk & Co. Ancillary units like Starflite Inc., which operated three airplanes mostly for Interpublic executives, and a dude ranch on Long Island, where executive conferences used to be held, have been scrapped...
...were inadequate, we enlisted advertising agencies that, on a voluntary basis, professionally recast the colleges' rough copy and graphics for greater impact. Creative services have already been contributed by nearly 35 agencies, some of them advertising giants, such as J. Walter Thompson, BBDO, Doyle Dane Bernbach and McCann-Erickson...