Word: ericsson
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...about 25 cm), weighing in at just 1.5 lb. (680 g). For Apple, there's something novel about the circumstances of its launch. When the iPhone was released, Apple was a novice underdog entering a smart-phone market dominated by huge, established players like Nokia, Windows Mobile, Palm, Sony Ericsson and BlackBerry. But with the release of the iPad, Apple is an overdog for the first time. The smell of backlash is in the air. The blogosphere and tech magazines are ready to pounce. Apple has overreached itself. What is this device? Who needs it? (See TIME's Tech Buyer...
...boils down to cost management - a crucial advantage when it comes to selling smart phones to price-sensitive consumers in India and elsewhere. Nokia will likely ship more devices worldwide this year than the next three biggest cell-phone makers - Korean rivals Samsung and LG, and London-based Sony Ericsson - combined. Manufacturing on that scale brings enormous purchasing power, making it possible to squeeze the cost of everything from memory chips to plastic casings...
...employees, including its ousted American CEO, Patricia Russo, in what has turned into a restructuring and cultural nightmare. "There are no bronze medals in the telecom-equipment market," says analyst Duncan Stewart of Toronto-based DSAM Consulting. He says Silicon Valley's Cisco Systems and Sweden's Ericsson have the biggest market share, fattest margins and most cash to see them through this downturn...
What does not make sense, at least at first blush, is that the financial results of all of the other major handset companies from Sony Ericsson to Nokia (NOK) to Motorola (MOT) were down. These firms can hardly give handsets away, much less sell them. Each of these operations said that global cell phone unit sales will be down in 2009. What is even more puzzling is that large handset companies don't just make smart phones; they make a lot of cheap phones for people in emerging markets and consumers who don't want a handset that acts...
...Ericsson has become famous for the 10-year rule: the notion that it takes at least 10 years (or 10,000 hours) of dedicated practice for people to master most complex endeavors. Ericsson didn't invent the 10-year rule (it was suggested as early as 1899), but he has conducted many studies confirming it. Gladwell is a believer. "Practice isn't the thing you do once you're good," he writes. "It's the thing you do that makes you good...