Word: ericsson
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...Mexico City, most businesses require at least two telephones. Reason: there are two companies, Mexican Ericsson Co. and Mexicana Telephone & Telegraph Co., and their switchboards do not connect. Last week, a $49 million merger was completed to end this inconvenience. The new combination would be called Telefonos de Mexico, S.A., and an old hand at empire-building hoped that it would make him Mexico's telephone king. The man: Sweden's famed Axel Wenner-Gren...
...million Mexican Ericsson Co. was owned by Sweden Ericsson Co. Wenner-Gren got it by swapping some of his Swedish securities. With Mexican Ericsson, he got its 49% ownership of the rival Mexicana Telephone & Telegraph Co. The other 51% of Mexicana is owned by International Telephone & Telegraph Co. (see above). For that, Wenner-Gren agreed to pay I.T. & T. some $11 million, raised by selling other Swedish holdings and using U.S. dollars earned by his stock in Servel, Inc. (refrigerators) and Electrolux Corp. (vacuum cleaners...
Only a block from the Hudson River pier where the Normandie burned and sank five years ago, fire broke out one day last week on the John Ericsson, formerly the Swedish liner Kungsholm. For three hours, fire engines and boats fought the flames while clouds of yellowish smoke billowed over the 85,000-ton Queen Elizabeth, tied up at the same pier and engaged in loading 2,200 passengers for her scheduled sailing that afternoon. The 20,200-ton John Ericsson, a troopship during the war, is owned by the Maritime Commission and operated by the United States Lines. With...
...Vogue's own cirulation of a few hundred thousand. To his own women-readers Nast brought the excitement of modern art, from Seurat to Modigliani and to Covarrubias, the breath-taking photography of Steichen, Beaton, Lohse, Baron Hoyningen-Huene; and the vivid drama of fashion-drawings by Carl Ericsson, Sigrid Grafstrom, Count René Bouët-Willaumez and many others, which in turn influenced all U.S. advertising art. Vogue became a feminine bible of taste. Even its cheesecake was cool and cultured: cheesecake prettily iced. Technician Nast became a millionaire...
...neutral but palpitant Sweden, engineers of Ericsson Telephone Co. devised an air-raid alarm which works like a doorbell. The bell can be plugged into an ordinary current outlet in the house. If raiders come, the power plant slightly steps up the voltage in the line, rings the alarm bell in all houses which have...