Word: erlich
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Justin A. Erlich...
Grille proprietor Justin Erlich can frequently be seen sidling up to the neon “Quincy Grille” sign as the evening winds down, surveying the greasy leftovers of another successful weekend at this “social staple.” Sporting a blond coiffure he admits he “spends an hour on just so it can look like I just woke up,” Erlich chats up the regulars but is careful not to disturb the vibe he classifies as “bumping...
...Before Erlich, the Quincy Grille existed in name alone. “They weren’t consistently open, and never on the weekends,” Erlich recalls with playful distaste. The Quincy House Committee granted him stewardship of the Grille after a grueling selection process in which no one else applied. With a carefully crafted one-line application—“I would like to run the Quincy Grille”—Erlich assumed the reins...
...Erlich has always had an entrepreneurial streak—he tried starting a note card company in high school, and wants to run a restaurant after graduating. But he says he also had altruistic motives in reforming the Grille. “I was pissed off that there was no workable social center for everyone to hang out,” he says. He went for a “coffee house/bar atmosphere” with low light and a hip-hop soundtrack. Erlich insists it was accidental that many of the employees were among Quincy House?...
...Erlich believes the Grille became so successful because it filled a social void on campus. “With the passing of the Crimson Sports Grille,” Erlich says, “everyone was in search of another Grille. And although we didn’t serve alcohol to minors—or majors, or anyone—we did have Grille in our name, and we were open on weekends.” In addition, Erlich says, his Grille provides a late-night alternative to final clubs. “After 1 a.m., everything shuts down...