Word: ermenegildo
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Dates: during 2000-2009
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Even men who cannot afford couture prices want to look more like Daniel Craig or Sean (Diddy) Combs than a casual-Friday holdover from the 1990s. "People want to dress up now," says Jarret Kerman, director of clothing at Ermenegildo Zegna Couture. "Our best-selling suits are in dark, dressy fabrics." He adds that Zegna Couture, with the price of an average suit running from $3,200 to $4,000, has been growing exponentially in the past few seasons, its wholesale business quadrupling in the past year...
...represents three months of total Italian sales. For Paolo Zegna, that request to the Italian government confirmed his worst fears. "It's predatory pricing," fumes Zegna, president of the Italian textile trade group Sistema Moda Italia and co-chief executive of the Italian menswear giant founded by his grandfather, Ermenegildo Zegna. If such practices continue, he says, "in the coming months, many Italian textile and clothing firms could be overwhelmed by impossible price competition...
SINGAPORE Style-conscious gents are descending on the Ermenegildo Zegna Sport outlet in the heart of shopping haven Orchard Road for the Italian label's popular Portofino sailing shoes ($317), above...
...Cent, Shakira and Diane von Furstenberg; Birkenstock with Heidi Klum; and LeSportsac with Gwen Stefani. And designers like Marc Jacobs, in the absence of seismic shifts in fashion, are siphoning some adrenaline from Hollywood by putting celebrities in their ads: Cate Blanchett for Donna Karan, Adrien Brody for Ermenegildo Zegna, Christina Aguilera for Versace...
Still, Armani is facing stiff competition on its home turf--men's suits--from the likes of Ermenegildo Zegna. And 19 years after its introduction, the younger and cheaper Emporio Armani collection is struggling to define its identity with the notoriously fickle 25- to 35-year-old market. That was one reason Armani hired Grossman, his first U.S. chief in five years...