Word: ernsting
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...Brain Through the Power of Music, after researchers claimed to have discovered that listening to Mozart could temporarily help raise IQ scores by as many as 9 points. By the time the frenzy had reached its peak, colleges were installing "Hi, Mom!" webcams in common areas, and employers like Ernst & Young were creating "parent packs" for recruits to give Mom and Dad, since they were involved in negotiating salary and benefits...
...Hotels are highly sensitive to economic conditions, labor, cost of living and consumer confidence. So, when times are at the lowest like this, it's probably not the best time to go to the market and expect to get a huge payoff," says Mark Lunt, a principal in Ernst & Young's hospitality advisory practice. "It would appear that this is early in the cycle to have a hotel...
With privacy at a premium, he'd often retreat to a Port-A-Potty to practice the focusing skills he'd learned from Ernst at Fort Bragg. "To have a way to shut all this off is invaluable," says...
Warrior Mind Training is the brainchild of Ernst and two friends, who were teaching meditation and mind-training in California. In 2005, a Marine attended a class in San Diego and suggested expanding onto military bases. Ernst and her colleagues researched the military mindset, consulting with veterans who had practiced meditation on the battlefield and back home. She also delved into the science behind mind training to analyze how meditation tactics could help treat - and maybe even help prevent - post-traumatic stress disorder...
...Samurai image was selected after careful deliberation; it was certifiably anti-sissy. "We took a long time to decide how we were going to package this," says Ernst, who moved to North Carolina in 2006 and teaches classes at Fort Bragg as well as Camp Lejeune, a Marine base near the coast. "There are a lot of ways you could describe the benefits of doing mind training and meditation. Maybe from a civilian approach we would emphasize cultivating happiness or peace. But that's not generally what a young soldier is interested in. They want to become the best warrior...