Word: errett
(lookup in dictionary)
(lookup stats)
Dates: during 1930-1939
Sort By: most recent first
(reverse)
...Engaged. Errett Lobban Cord, 36, president of Auburn Automobile Co. and Duesenberg, Inc.; and one Virginia Kirk Tharpe; in Los Angeles, Calif...
When his market goes flabby, a manufacturer may 1) reduce price, 2) create new outlets for his product. Last spring, Errett Lobban ("E. L.") Cord started the general slash of airplane prices by marking down his Stinson planes and Lycoming motors (TIME, March 3). Last week he announced formation of Century Air Lines, Inc. to fly trimotored Lycoming-Stinson transports over a network of plane-per-hour schedules radiating from Chicago...
Reducing prices, and thereby attracting dollar-pinched customers. Errett Lobban ("E. L.") Cord inaugurated an intelligent way of doing that. His Cord Corp. controls Lycoming Manufacturing Co. and Stinson Aircraft Corp., which uses Lycoming motors. Heretofore Stinson has paid Lycoming its regular price for motors. Mr. Cord ordered Lycoming to sell Stinson motors at absolute factory cost, a thing Lycoming can well afford because its aviation motor business is a small part of its whole. Stinson thus can charge so much less for its finished planes. This it did during last week. For competitive reasons others, notably Command-Aire...