Word: erringly
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Long before Poet T. S. Eliot expounded his theory of the "auditory imagination," Pioneer Adman Earnest Elmo Calkins used pocket poetry to make "Phoebe Snow" glamorize passenger service on the coal-burning Delaware, Lackawanna & Western Railroad. Slogans nearly always overload the language and often debase it ("cof-fee-er coffee"). English teachers curse Madison Avenue for institutionalizing bad grammar with such calculated lapses as "us Tareyton smokers" and "like a cigarette should." By contrast, some of history's most enduring slogans were plucked from literature. Winston Churchill's call to "blood, sweat and tears"-boiled down from...
...knee breeches and sings them for visitors to Virginia's reconstructed colonial Williamsburg. Vrooman, and the cronies who sing catches with him, perform here with a formality and finish more suitable for a concert hall than a tavern, in spite of lyrics like "From good liquor ne'er shrink...
...risen o'er awaken'd Albion...
Thomas With Two Souls has, I fear, a body composed of what oft was thought, but ne'er so ill expressed...
This week the Lady will 'arness 'er haitches in Highland Park, 111. (with Ray Milland, who will go on to North Tonawanda, N.Y., Framingham, Mass., Wallingford, Conn., Warwick, R.I.); Gaithersburg, Md. (with Zachary Scott and Joan - daughter of Aaron - Copland, who will also take it to Devon, Pa., West Springfield, Mass., Owings Mills, Md., and Westbury, L.I.); Kansas City (with Michael Allinson, who will play it in Atlanta as well); Corning, N.Y. (with Allyn Ann McLerie and George Gaynes, on a tour that will hit Fayetteville, N.Y., Latham, N.Y., East Rochester, Southfield, Mich., Toronto, Nyack, N.Y., and East...