Word: ersatz
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...sales on Continental Airlines took off as soon as the Cows were added to its beverage list, and the airline is now selling special $1 "cow chips"-ersatz gold tokens, embellished with a cow, good for three drinks. Continental's thirstiest "Cowboys" seem to be women -and college students of both sexes. Explains Stewardess Becky Schnehl: "Maybe it's a carryover from their milkshake days. The sweetness appeals, and so does the fact that they usually can't taste the alcohol in it." Elaine Drakos, a teacher from Huntington, Long Island, has found another virtue in Cows...
...Donleavy's world, things must never be "ersatz" or "outre," nor people "parvenu"; chamois gloves and cummerbunds are "de rigeur." A favorite social disease is known fondly as "The Syph". All is familiar and in its place, for good or for worse. You are meant to enter his world of social fatuousness, accept his intimate chit-chat as personal conseil and assume that you possess all the sports cars, villas and yachts that are referred to. As a result, you and your mythical antagonist--i.e., the ever-present social enemy--become the protagonists. The verbal bouts in which you both...
...angrily that the P. & G. product is not a potato chip at all. Some companies, such as Detroit's Superior Potato Chips Inc., Chicago-based Jays Foods Inc., and Wise Foods of Berwick, Pa. (a division of Borden Co.), have run ads ridiculing Pringle's as an ersatz product. The Potato Chip Institute International tried to prevent snacks like Pringle's from being labeled potato chips...
Mineral King has also taken on a symbolic meaning, since it embraces many issues tied to the expanding American search for energy and society's attempts to pillage shrinking wilderness reserves. Not surprisingly, the Mineral King draft EIS--a voluminous tome whose cover pictures the resort's ersatz-Swiss-chalet-style village--tends to ignore larger issues...
Writes Buchheim: "Attack so as not to be destroyed. 'Submit to the inevitable,' seems to be his motto." In truth, the Old Man's fatalism seems more than a bit ersatz. He never talks politics, but he openly derides the martial rhetoric of his Nazi superiors. The impression left is that if the stuff turned out by Jo seph Goebbels' propaganda ministry read more like Joseph Conrad, the Old Man would have more happily embraced the inevitable...