Word: ersatz
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...Army has learned the desirability of its soldiers in skirts, not merely as ersatz men, but for their own sakes and skills. The four specific jobs (communications, administrative specialists, motor transport, cooks and bakers) for which the WAACs were first enrolled have grown to more than 140. Examples: code clerk, toolroom keeper, truckmaster and cartographer...
...Gilbert Co., famed for its metal Erector sets, has invented reasonable facsimiles in wood and porcelain. Lionel Corp. has substituted fiberboard model railroad kits, with "realistic roadside accessories," for their streamlined electric trains. Other ersatz build-it-your-self sets ran the gamut from Flying Fortresses and anti-tank guns to farms complete with milking pails, and three-ring circuses complete with rolling lion cages. There were cardboard guns that rat-a-tat-tatted just as if they were made of metal, Para-Commando dolls (with ammunition and food kits), miniature WAVES, WAACs and Marines, wooden roller skates...
...Ersatz Beveridge. In London last week, the sun pouring through the windows of Claridge's ballroom illuminated the kindly, beaked old face of Sir William Beveridge, author of the British "cradle-to-grave" social security report,† whose principle Parliament has adopted. Sir William, explaining his 200,000-word plan to Americans in London, admitted that it will be feasible financially only if the peace is made to bring full employment to the British people. His next task: to draft a plan to lick postwar unemployment. To that end, he will soon visit the U.S. and Canada to study...
...looks, smells and tastes like the very best butter, and it may be on your butter plate at one of the nation's best hotels-yet it may not be butter at all. Secret of the pale gold ersatz product is a new "butter culture" called Extrin, which makes white vegetable shortening (Crisco and Spry are trademarked examples) taste and look like real butter...
Merchandise. Soft goods will be in fairly good supply, with more woolens available, but civilians will not get as much cotton cloth and less than 50% of the 1943 rayon yarn production. Men's haberdashery will tend more & more to ersatz fabrics. Perfumes and toilet goods will be cut by war demands for alcohol. Notions, blouses, handbags will be difficult to obtain. Draperies, rugs and carpets are already so tight that one West Coast retailer placed an order for 1,000 rugs of any color, any pattern and any size provided they could be retailed for less than...