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Word: ertl (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...slime drip" and "quivering bugs and worms." Kids can style it to be as repugnant as possible. Kenner is betting that kids will want to gross out Mom and Dad with Savage Mondo Blitzer characters that come in four-packs with names like Puke Shooters and Chunk Blowers. While ERTL, a respectable die-cast model-car company, is offering ; Blurp Balls -- hideous softball-size spheres, with names like Retch-A-Rat Tomcat, that shoot out revolting objects from their mouths when squeezed...

Author: /time Magazine | Title: Retailing: Santa Might Get Sick | 2/24/1992 | See Source »

Some of us felt that the very nature of the advertisement transaction--that is, its financial nature--required our collusion in a way that transcended the apolitical requirements of eRTLrial objectivity. The advertisement demanded that we participate in its "reopening" of debate; it required that we accept $700 into our coffers, which we were unprepared...

Author: By Rebecca L. Walkowitz, | Title: Veritas, and a President, Unveiled | 1/29/1992 | See Source »

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