Word: escada
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Dates: during 1990-1999
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...WINNER] LAURA BUSH (3): campaigns in pantsuits; has worn mohair dresses, Escada...
...makeshift parcel-post office was set up to wrap and ship "souvenirs" to delegates' homes. Helmick's wife surveyed the scene and termed it "legal bribery." Helmick told TIME that his wife saw I.O.C. delegates from the East bloc returning from shopping trips with bid officials, laden with Escada clothing and other $500 purchases. The I.O.C. could no longer claim such solicitation was "just rumor." In 1986 the committee put a $150 limit on gifts and insisted that travel tickets be nonrefundable...
...rush to dress the stars was more frantic than ever, to the point where Escada made fabric especially to match nominee Gloria Stuart's eyes. But most celebs played it safe, which made ROBIN WILLIAMS' suit--he quipped that it came from "the Giorgio Armani Amish collection"--look all the more stylish. ROD STEIGER went for the minimalist T shirt and jewelry look, apparently unaware that this works only on people with near perfect bodies, like MINNIE DRIVER, who wore a "take that, Matt Damon" Halston. MADONNA mixed designers, but oops, they didn't match...
Potomac Mills is always packed with shoppers pouring out of tour busses. The mall's appeal lies mainly in its ability to service value-seekers of all socioeconomic classes. For the pennypinching rich, the mall has Saks Fifth Avenue, Barneys New York, and Escada outlet stores...
...Escada represents the classic case of a savvy and rich advertiser whose clout can be measured in magazine pages. Between 1992 and 1994, the manufacturer's advertising budget jumped from $3.7 million to $5.2 million, partly to help trumpet the launch of Escada Sport, a new line. At the same time, the number of Escada's appearances in the fashion pages of national publications and Women's Wear Daily tripled, from about 30 to 90. A company spokeswoman points out that Escada did not always receive its best editorial coverage in publications where it most heavily advertised. Still, Escada clearly...