Word: escada
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Potomac Mills is always packed with shoppers pouring out of tour busses. The mall's appeal lies mainly in its ability to service value-seekers of all socioeconomic classes. For the pennypinching rich, the mall has Saks Fifth Avenue, Barneys New York, and Escada outlet stores...
...Escada represents the classic case of a savvy and rich advertiser whose clout can be measured in magazine pages. Between 1992 and 1994, the manufacturer's advertising budget jumped from $3.7 million to $5.2 million, partly to help trumpet the launch of Escada Sport, a new line. At the same time, the number of Escada's appearances in the fashion pages of national publications and Women's Wear Daily tripled, from about 30 to 90. A company spokeswoman points out that Escada did not always receive its best editorial coverage in publications where it most heavily advertised. Still, Escada clearly...
...department stores, since they are the nucleus of the business," says Harvey Jones, ad manager at West Point | Pepperell, who won't even divulge the number of outlets the brand operates. Others go to some lengths to disguise their outlets: Izod Lacoste sportswear is sold at Fashion Flair outlets, Escada at First Choice outlets, and Dior and Hathaway at Warnaco...
Things can get pretty nasty behind the Escada suits and the hint of Giorgio perfume, if Author Judith Briles is to be believed. In her recently published book, Woman to Woman: From Sabotage to Support (New Horizon Press; $18.95), she sets down nearly 300 pages of testimonials supporting the hypothesis that women are attacking women in the workplace with carefully veiled venom and viciousness. "If women are going to sabotage someone, it's more likely to be another woman than a man," declares Briles, 42, a former Palo Alto, Calif., stockbroker...
...Brazil, babies' names became so ridiculous that the government forbade any that could harm the child. Before the law you could find people with names like Umdoistrês de Oliveira Quatro, meaning, One-two-three de Oliveira Four, and Rolando pela Escada a Baixo de Almeida, meaning, Rolling Down the Stairs de Almeida. A notary recently refused to register babies with the names Esquisofrênico, Hexagonal, Pugnacious...