Word: eschewing
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...Hurdles remain, however. The taint of old fogeyism, though fading, clings to the company like the scent of grandma's wisteria. Trendy advertisers, for example, still eschew Saga Magazine, despite its impressive circulation. Although the monthly runs features on still-cool celebs like Carly Simon and Mick Jagger, it's crammed with ads for retirement properties and orthopedically therapeutic furniture. In order to combat that perception, Saga is planning a brand overhaul designed by ad agency Doner Cardwell Hawkins. "It will stress our core strengths to a new generation," says Bull, but beyond that, no one at Saga will talk...
...Having grown up in Indiana, I've always been a Notre Dame football fan largely because the folks in South Bend at least seem to eschew that culture - to believe still in the student athlete ethos. Sure, the Fighting Irish community is guilty of its own bloated football obsessions, including the program's gilded television contract with NBC and the new 10-year contract for coach Charlie Weis that reportedly approaches or exceeds the $3 million-a-year mark itself, threatening to drag Notre Dame into the pigskin salary...
...Former President George H.W. Bush, who had challenged Ford in the Republican primaries of 1976, noted that Americans tend to "eschew notions of the indispensible man," but said Ford was a perfect match of man and moment. "Gerald Ford's decency was the ideal remedy for the deception of Watergate," the former President said. Several times he said: "Gerry Ford's word was always good...
...mournful memories of her deceased father, frames Aguilera’s melodramatic piano ballad in a world that looks like a cross between Carnival and Moulin Rouge. While Xtina’s cringe-worthy acting makes the video difficult to watch with a straight face, her choice to eschew the sexy in favor of the vaguely historical is probably a good one in light of the song’s somber subject matter. The video’s climax comes when Christina finally comes to terms with the permanence of her father’s departure. As the music swells...
...going to get tickets for free,” says Anene.Naabia G. Ofosu-Amaah ’07, president and former business manager of Kuumba Singers of Harvard College, says that while the group decides to use the HBO for reasons of ease, many student groups decide to eschew the bureaucracy involved with the HBO.The HBO charges fees for the printing of tickets, payments via credit cards, and their online ticketing service. The unpredictability of the number of students who will choose to use SEF tickets also frustrates many arts groups, says Ofosu-Amaah.Hussey stresses that “confidentiality...