Word: eskandarian
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...DEATH; POLS TAKE CARE OF SELVES.) The tabloid format boosted circulation by 48,000. Stephen Mindich, publisher of the weekly Boston Phoenix (circ. 140,000), is an admirer: "The Herald may hype stories, but the facts are correct, and it has credibility." Advertisers, however, have not been buying. Edward Eskandarian, president of the Boston advertising agency Humphrey Browning MacDougall Inc., explained: "The Herald has an older, downscale audience, while the Globe delivers the $35,000-and-up households." John Morton, dean of newspaper industry analysts, summarized the struggle ahead: "Hearst has already Murdochized the Boston paper. I do not know...
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