Word: esotericism
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But the typical sponsor wants results on a sales chart, and employs rating services which assure him that the viewers are getting his message. "Spectaculars" are one result of this. A light children's tale such as "Pinocchio" is transformed into a tasteless extravaganza punctuated with wisecracks. Another result is...
Large stretches of The Makioka Sisters are dull enough to make U.S. readers wonder if they are not in the hands of the Japanese sandman. Yet Junichiro Tanizaki, 71, is one of Japan's leading novelists, and this book, written a decade ago, is a neat compendium of what...
Two-Thirds of a Jeep. Petersen concedes that his campaign may not get anywhere "for a long time." Nevertheless, his magazines wield far-reaching influence. By popularizing cars with lower lines and such avant-garde gimmicks as fuel injection systems and dual exhausts, the magazines help stimulate demand for engineering...
Yale's Economist Edgar Furniss, 67, for 20 years holder of the delicate and demanding position of provost of the university. A sort of buffer zone between the faculty and the corporation, Furniss' office in the Hall of Graduate Studies was the bright hope for any professor with...
The Law School method emphasized ideas instead of facts, and Goodhart criticized its lack of application to General Education. "There is nothing so esoteric in the study of law as to make it inapplicable," he added.