Word: espana
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Dates: during 1990-1999
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...promoted itself as the eye of a creative tornado known as la movida, whirling all night long. Novelist Camilo Jose Cela won the 1989 Nobel Prize for Literature. "In the 1960s, we felt like second-class Europeans," says Juan Sanchez-Cuenca, director of the U.S.-affiliated advertising firm Bozell Espana. "In the 1980s we felt proud to be Spanish...
...past decade. Auto analysts say the Japanese market share on the Continent is likely to rise from its current 11% level to 25% by 1994. "The battleground here will be every bit as bloody as in the U.S. in 1981-82," says Angel Perversi, managing director of General Motors Espana. "The Japanese are going to add excess capacity. The only question is who is going to lose...