Word: espn
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Dates: during 1980-1989
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...also the first Christian broadcaster to sign up commercial sponsors, a development that ; appears to be the trend of the 1980s. His 24-hour CBN network reaches 30 million subscribers, making it not only the largest Christian cable operation but the fifth largest of any kind (No. 1 is ESPN, with 36.9 million subscribers...
...watching the latest Madonna video on MTV, or catching the ESPN sports update, don't be surprised when you see an advertisement for that Harvard Square haven of toothpaste and textbooks--the Coop...
...bars the networks from carrying pro games on Friday nights or Saturdays during the high school and college football seasons. Even so, U.S.F.L. Commissioner Chet Simmons thinks that ABC or one of the other networks may be willing to show a fourth Sunday-afternoon contest. Moreover, Simmons says that ESPN, the cable-TV sports network that has agreed to pay $70 million during the next three years to broadcast U.S.F.L. football, could carry games on midweek nights...
...even the money from ESPN will not be enough to move the U.S.F.L. teams into the black. The New Jersey Generals lost $4 million this season, and the Los Angeles Express an estimated $15 million. Only the Tampa Bay Bandits came close to breaking even...
Ownership of ESPN will further ABC's overall dominance in sports programming, an area where the network never settles for the silver medal. ABC paid a record $225 million for television rights to the Summer Games, and the company last January won an auction for the 1988 Calgary Winter Games with an unprecedented offer of $309 million. Said William Suter, who follows broadcasting at Merrill Lynch: "It was a natural fit. They'll do a lot for each other." ABC will gain a huge audience of subscribers, and ESPN will share in ABC's access to events...