Word: espn
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Dates: during 2000-2009
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Eileen Yee, 33, is typical of the newly minted female player. An accountant from Ferndale, Mich., she was riveted to ESPN last year during the World Series of Poker. "What grabbed me," she says, "was the excitement and drama." Afterward, she continued to watch televised poker for hours at a time, bought a book on strategy and refined her game online and at live tables. Residing in a state where gaming outside a casino is illegal, she finds it hard as a woman to pick up live games as often as she would like. At her computer, she can ante...
...bass fishing appears on two television networks. ESPN, which spent $40 million to buy the Bassmaster Tour, and Fox, which sponsors the FLW, are going fin to fin for supremacy...
Bass-fishing enthusiasts, however, aren't cyclical. Next year ESPN's Bassmaster is adding a women's league and an open élite series worth $11 million in prize money. ESPN is also increasing its coverage. And next December, probably in a California reservoir where the bigmouths grow to 20 lbs., some angler will reel in a lunker that will be worth a million FLW bucks, televised coast to coast. "I didn't create this need. I recognized it," says Jacobs, who has far bigger businesses in his portfolio that could occupy his time. But he's standing...
Lance Armstrong was the story on dry land this summer, but on water nothing topped ESPN's Bassmaster Classic in Pittsburgh, Pa., where 47 anglers raced across a Y-shaped "playing field" covering the Ohio, Allegheny and Monongahela rivers. ESPN crews produced several live shows that captured the, um, thrill of watching grown men struggling to catch fish. It can take hours to get a bite, but cool editing tricks, Pixar-type animation and dizzying camera work keep the action moving at breakneck speeds. ESPN had 35 cameras, two helicopters and a blimp at the classic, while the FLW uses...
Still, the profits haven't rolled in yet. "We're investment spending at this point," says ESPN's Christine Godleski. Staging the classic cost $2 million, although Pennsylvania covered much of the bill to promote tourism. "Sure, it's about the money, but it's not about the money," quips ESPN's Marc Quenzel, who confirms that the classic was "a loss leader" to showcase "the sport's prestige...