Word: espn
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...When ESPN first staged the X-Games four years ago, its goal was to hold the attention of 12- to 34-year-old male viewers, who are increasingly bored by baseball, football and just about everything else that doesn't involve nudity. This month, along with such traditional contests as street luge, skateboarding and in-line skating, the Olympics-style event at San Diego's placid Mission Bay Park includes barefoot waterskiing, sky surfing and big-air snowboarding (yes, it's a summer event). More than 450 athletes from 27 countries will compete for gold medals in 28 events that...
...means "desperate marketing tool." And even though the skateboard faithful loathe the mainstream hype, they have grudgingly accepted the event. It is, after all, the only venue where skateboarders, banned from their towns' streets, can watch their heroes sign autographs on ABC's Wide World of Sports (ABC, like ESPN, is owned by Disney). "Now when I tell people I'm a professional skateboarder, they don't say, 'There's no such thing.' Instead they say, 'Oh, are you in the X-Games?'" says Tony Hawk, 30, the world's best skateboarder...
...There are three games a day, every day, and for those I heartily recommend watching on Univision (check your local listings). It adds a hot-bloodedness that futbol needs -- and that ESPN just can't seem to muster up. And need I mention the Goooooooooool...
...ESPN commentators gushed at halftime of theStanford game about her "guns and game," andFeaster was the main topic of conversation atevery press conference before and after both theHarvard-Stanford game and the subsequent Harvardloss to Arkansas...
...captain and Kodak All-American Allison Feaster, Harvard became the first 16th seed in the history of the men's or women's NCAA Tournament to defeat a No. 1 seed, stunning Stanford to the tune of a 71-67 upset in front of a live television audience on ESPN. With one night's work, Harvard entered the realm of prime-time college athletics behind an emphatic and deafening charge whose effects are still resonating nearly three months later and probably will continue to do so for many months to come...