Word: espn
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...altar of the campus tailgate, smoke rising above grills like incense. On Sundays, we park our posteriors on the sofa to cheer the sublime spirals, miraculous catches and riveting runs down the sideline. It is one of our most lucrative forms of mass entertainment, celebrated not just on ESPN but in prime-time soap operas (Friday Night Lights) and Hollywood blockbusters (The Blind Side). The NFL's players and owners and the myriad industries associated with the game - fanzines, websites, merchandisers, fantasy leagues - have all been beneficiaries of the tens of billions of dollars the sport generates...
...past few years, the television networks have toned down the glorification of violent collisions, which is a positive development. Yet during the Jan. 24 telecast of the NFC championship game, Fox repeatedly replayed images of Minnesota Vikings quarterback Brett Favre being brutalized. The most powerful media outlet in sports, ESPN, should set the standard for concussion awareness. "I think that's fair," says Chris Berman, ESPN's lead football studio host. "We've done it and will be a little more cognizant of the fact that a 10-second comment, for a 13-year-old or high school player watching...
...bigger than life. Obama is in many ways an ordinary guy (not unlike brush-clearing Bush and shorts-wearing Clinton). Scenes of him rhapsodizing about ESPN or headed out for burgers serve to humanize Obama and are certainly an appealing window into his real-life self. But through stagecraft and style, Reagan was able to be both an accessible and a towering figure. The Democrat in the White House needs to be more imposing and less familiar in order to wow his friends and strike fear into the hearts of his enemies. Plainspoken speeches, richly symbolic events and well-timed...
Orton writes about a team that largely flew under the radar, while today’s team has received national media coverage from ESPN, Time Magazine, and several other publications that project the Crimson to challenge Cornell for Ancient Eight dominance...
...Bratches says he heard the same skeptical questions when ESPN first entered the HD game. "If you look back at the HD experience, we had a similar amount of content that we're offering now in 3-D," he says. "But viewers saw the future, bought into the vision and invested, and now the deployment of HD sets is significant. We feel very good about where we are." And come June, ESPN will show sports fans where they are going. Look out for the flying soccer balls...