Word: espn
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...ESPN's Sunday Night Baseball broadcasts, viewers see a rotating array of corporate pitches on the backstop behind home plate that are invisible to fans in the stands. In Mexico logos for Pepsi and Tecate magically appear on the field during soccer games. Virtual ads, though, are just the beginning of a world in which advertising will be far more pervasive. If Williams gets his way, PVI will soon be digitally inserting products, not just brand names, into syndicated and prime-time programming. PVI is already negotiating with TNT (owned by TIME's parent, AOL Time Warner) and Studios...
Boston’s successful bid comes just days after NCAA women’s basketball’s landmark 11-year television deal with ESPN. As part of the deal, ESPN will cover all 63 games of the women’s basketball tournament and enhance its promotional campaign of the sport...
...there on a recent Sunday morning, I learned that it wasn't so much a graduation as a baccalaureate, which is some sort of religious ceremony. This did not work with the remarks I had prepared. I also found out that I was sharing the stage with an ESPN News anchor. Not ESPN, ESPN2, or even ESPN Classic Sports, but ESPN News. I was feeling a little stupid for flying across the country for this...
...heard phrases like "lived through Hiroshima," "suffered a stroke" and "Jesus Christ, Buddha and Thomas Jefferson," the last of which, sadly, was not the setup to a joke. I am not sure what his speech was about since I was busy crossing out paragraphs from my speech. Then the ESPN guy talked about a "mentally challenged" kid in his high school who had taught him something about something. Again I was busy crossing...
...heard phrases like "lived through Hiroshima," "suffered a stroke" and "Jesus Christ, Buddha and Thomas Jefferson," the last of which, sadly, was not the setup to a joke. I am not sure what his speech was about since I was busy crossing out paragraphs from my speech. Then the ESPN guy talked about a "mentally challenged" kid in his high school who had taught him something about something. Again I was busy crossing...