Word: espn2
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Duke vs. Davidson (bkc), ESPN2...
...events scheduled WEDNESDAY W. Soc. vs. Ct. Conn. St. (NCAAs), 1 p.m. ON TELEVISION College Basketball, ESPN2, 6:30 p.m. College Basketball, ESPN2...
...more armchair anglers than they were four years ago. Last June, ESPN's annual summer Olympic-style X Games drew a greater proportion of viewers under 35 than did the network's football coverage. The Wal-Mart FLW bass-fishing tour has become the most popular program on ESPN2, drawing well among young male viewers as well as those in their 40s and 50s. And NASCAR's TV ratings are now second only to those of the NFL. This fragmentation of the sports audience has attracted advertisers and sponsors eager to grab a larger share of the $700 billion spent...
Right now, in some backyard or driveway, a kid is dreaming up a new game, inventing the rules as she goes, improvising the equipment. She'll teach it to her friends. And sometime in 2020, it'll be on ESPN2...
Blues at Kings, ESPN2...