Word: espn2
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...what is it about soccer that Americans don't like? They would watch almost anything that moves on television--two examples would be monster truck meets and lumberjack events (I'm not kidding--watch ESPN2 sometime...
...global village OD'd on O.J.? Apparently not. Every day for two weeks everybody was talking, everybody was watching. Last Friday, when the pretrial hearing reached its grisly climax, was Day 26 of America Held Hostage by its own lust for sensation. On ABC, CBS, NBC, FOX, CNN, ESPN2 and especially COURT TV (the all-O.J. channel), the talkathon played six or more hours a day. Afternoon ratings soared 24% above their usual levels; prime-time specials were available for the law- impaired and the jurisimprudent. If you still couldn't get enough, you must have contracted Simpsonitis...
...million homes -- the largest start-up figure for any cable service in history. Nearly 11 million homes are expected to be on board July 4, when nbc introduces America's Talking, a new network consisting of -- are you ready, America? -- nothing but talk shows. Last October ABC launched ESPN2, a hipper, younger version of cable's largest sports network; it currently reaches 12.8 million cable homes...
...cable systems are refusing to add new basic channels, how did fX and ESPN2 and America's Talking end up getting carried? It has less to do with must-see programming than with deals struck between the cable industry and Fox, ABC and NBC. Traditionally, cable systems have been able to retransmit local broadcast stations for free. The four broadcast networks, which own local stations in big markets, have always been frustrated by this situation, and in 1992 they were allowed to seek retransmission payments from the cable operators. The cable companies refused to pay, however, so a compromise...
...cable dial has become oppressive, the attempts to breathe new life into them almost laughably desperate. America's Talking will offer such quirky variants on the talk-show form as Am I Nuts? (psychologists offer advice to people facing everyday stress) and Pork (its single topic: government waste) On ESPN2, the hotshot hosts can be abrasive enough to provoke violence (New Orleans Saints quarterback Jim Everett, taunted by interviewer Jim Rome this spring, overturned a table and pounced...