Word: espresso
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...will once again grind beans in its stores for drip coffee. It will give free drip refills, offer latte upgrades and provide two hours of wi-fi to anyone with a registered Starbucks stored-value card. Soon the company will roll out its new armor: a sleek, low-rise espresso machine that makes baristas more visible and gives them more control over the process. It has launched MyStarbucksIdea.com for consumers to talk to one another and the company. "This," says Schultz, "is just the beginning...
Starbucks plans to roll out a new espresso machine, the Mastrena, which is half a foot shorter than the current Verismo model and will let customers more easily see baristas making drinks. The new machine also gives baristas more freedom to pull different sorts of shots - such as a ristretto (which takes less water) and a long shot (which takes more) - and to more closely control the process of steaming milk...
...This is, after all, the company that taught us what a latte is and that it should cost $4. That goal of owning the coffee space is even more relevant today as competitors such as McDonald's, Burger King and Dunkin Donuts upgrade their drip coffee and roll out espresso-based drinks...
...cobblestones of the street, beginning to get the feeling that cars weren’t big in town. Three older Italian men in suspenders, who were tanned the color of leather from the boiling Calabrian sun, sat playing chess under the awning of a caffé while sipping espresso and motioning with their hands. Every one of them was the spitting image of my grandfather, though he’s in Florida playing bridge and sipping scotch. Suddenly, one of the men leapt out of his seat and intercepted our car, cranking his right hand to indicate we should roll...
...coffee (a grande nonfat latte), I read the news this week that a battle is brewing between Starbucks and McDonald's. According to the story, McDonald's is planning to capitalize on the public's willingness to pay $4 for a cup of coffee by hiring baristas and dropping espresso machines in 14,000 of their fast-food outlets. Meanwhile, Starbucks, with business lagging, is fighting back with an "if you can't beat 'em, join 'em" strategy, by offering heated breakfast sandwiches and adding drive-thru windows to some of their locations...