Word: espresso
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...Calif., company blindsided Oracle with a series of hip-sounding, well-marketed database programs it claimed were faster and better at scrounging through terrabytes of data--the grunt work where databases make their fortunes. Oracle stock took a quick dip, but Ellison's slash-and-burn sales force and espresso-fueled programmers quickly unplugged the challenge. "Informix did tons of things wrong," says Ellison. "They started writing checks instead of software." Last week Informix announced a $140 million quarterly loss and the ritual sacrifice of its cfo, who resigned. It was the kind of victory Ellison likes best: bloody. "Second...
...absence of a Kinsey-style report on American reading habits, one can only guess what's going on in the dormitories, airport lounges and on the porch swings of the land. And yet there are signs of a kind of reading renaissance--from the rise of espresso-serving superstores to the emergence, on national TV and in countless living rooms, of book clubs and reading groups. At the least, it appears, reading books (or listening to them in the Jeep) is to the 1990s what gymgoing was to the '80s: something we plan to do, something we want...
...dangerously sleepy. To rouse a dozing driver, the system sounds an electronic beeper while a disembodied female voice advises the driver to "please take a rest." Meanwhile, a blast of lemon-and-menthol-scented odorizer fills the air. Throw in some steamed milk and a couple of shots of espresso, and these guys might really be on to something...
...contrast of the espresso drink with the well-soiled workers matched their project; it seemed oddly fitting that a crew of rough workers turning a messy city block into a tribute to high culture would drink elegant drinks. In fact, the contrast reflects the entire mood of today's Seattle. Just now, as flocks of young professionals move to that young, rainy corner of the world, cities like Seattle and Portland try all sorts of culture on for size. Like a kid searching her mother's closet clothes to try on, they emerge with an eclectic selection--new and entertaining...
...Puget Sound, so far away from major cultural centers like New York City and Los Angeles, have that keeps people coming? Maybe there is no answer, and that's the answer. Like any frontier, Seattle allows new ideas and combinations. What may seem like an overzealous stretch towards sophistication--espresso in gas stations, at bus stops, in hair salons--is actually just old-fashioned American entrepreneurism in disguise. The same powers that created Budweiser and fast food have latched onto Vienna Roast and steamed milk. It just took a place like Seattle to make that acceptable...